Privacy policy

PRIVACY POLICY

1. INTRODUCTION

NOBEL STARS - F.Z.E (Free Zone Establishment – Limited), a company duly organized and registered under the laws of the United Arab Emirates under License and Registration Number 51510, operating under the Beauty ERA brand (“Beauty ERA”, “we”, “us” or “our”), respects the privacy of its customers, users and Website visitors and is committed to protecting the Personal Information collected through https://beauty-era.com/ (the “Website”).

Our registered business address is:

Ajman Free Zone, C1 Building, Ajman, United Arab Emirates.

This Privacy Policy explains:

• What Personal Information we collect;

• How we collect and use Personal Information;

• The purposes for which Personal Information is processed;

• The parties with whom Personal Information may be shared;

• How long Personal Information may be retained;

• The measures used to protect Personal Information; and

• The rights available to individuals in relation to their Personal Information.

This Privacy Policy applies when you visit or use the Website, create an account, place or attempt to place an order, contact our Customer Service team, subscribe to marketing communications or otherwise interact with Beauty ERA.

By accessing or using the Website or providing Personal Information to us, you acknowledge that you have read and understood this Privacy Policy.

This Privacy Policy should be read together with our Terms of Service, Return, Refund and Exchange Policy, Shipping Policy and any other policies published on the Website.

2. DEFINITIONS

For the purposes of this Privacy Policy:

“Personal Information” or “Personal Data” means any information relating to an identified or identifiable natural person, whether directly or indirectly.

“Processing” means any operation performed on Personal Information, including collecting, recording, organizing, storing, using, sharing, transferring, updating, restricting, anonymizing or deleting Personal Information.

“Services” means the products, online shopping facilities, customer support, marketing communications and other services provided through or in connection with the Website.

“Customer” or “you” means any individual who visits the Website, creates an account, places an order, contacts us or otherwise uses our Services.

3. PERSONAL INFORMATION WE COLLECT

Depending on how you use the Website and interact with us, we may collect and process the following categories of Personal Information.

3.1 Identification and contact information

This may include:

• Your full name;

• Email address;

• Mobile or telephone number;

• Billing address;

• Shipping or delivery address;

• Country;

• City;

• Area;

• Postal code, where applicable; and

• Other address details required to complete delivery.

3.2 Account information

If you create an account on the Website, we may collect:

• Your account login information;

• Your email address or mobile number associated with the account;

• Your saved addresses;

• Your account preferences;

• Your communication preferences; and

• Your order history.

Passwords are stored and managed using appropriate security measures and are not displayed to Beauty ERA in plain text.

3.3 Order and transaction information

When you place or attempt to place an order, we may collect:

• Products ordered or added to your shopping cart;

• Order number;

• Order date;

• Order value;

• Discounts or promotional codes used;

• Shipping method;

• Delivery status;

• Payment status;

• Previous purchases;

• Returns, refunds, exchanges or complaints;

• Information relating to abandoned carts or incomplete checkouts; and

• Communications relating to your order.

3.4 Payment and installment information

Payments may be processed by third-party payment service providers.

Where available during checkout, eligible customers may also use Deema as an installment service to divide the purchase amount into scheduled payments.

Deema is an installment service and is not the Website’s primary payment gateway.

Depending on the payment or installment method selected, the relevant third-party provider may collect and process information such as:

• Cardholder name;

• Credit or debit card information;

• Billing information;

• Payment authorization details;

• Bank or payment account information;

• Transaction and installment information; and

• Other information required to process, authenticate, verify or administer the selected payment or installment arrangement.

Beauty ERA may receive limited payment-related information, such as:

• Payment status;

• Payment method;

• Transaction reference number;

• Payment authorization result;

• Installment confirmation or status, where applicable; or

• The last digits of a payment card.

Where Deema is selected, relevant information may be processed by Deema to arrange, confirm and administer the installment arrangement in accordance with Deema’s own terms and privacy practices.

Beauty ERA does not intentionally collect or store complete payment card numbers or card security codes on its own systems where those details are processed directly by authorized payment providers.

3.5 Customer Service and communication information

When you contact us through email, telephone, WhatsApp, social media, a Website contact form or another communication channel, we may collect:

• Your name and contact details;

• Your order number;

• The date and content of your communication;

• Details of your inquiry, request or complaint;

• Information needed to verify or resolve the matter;

• Responses or resolutions provided by us; and

• Any other information you voluntarily include in your communication.

Please do not send us unnecessary sensitive Personal Information through Customer Service channels.

3.6 Device, technical and Website usage information

When you visit or interact with the Website, certain technical information may be collected automatically, including:

• Internet Protocol address;

• Device type;

• Browser type and version;

• Operating system;

• Language and time-zone settings;

• Pages viewed;

• Products viewed;

• Links clicked;

• Date and time of visits;

• Referring website or advertising source;

• Website interaction and navigation information;

• Session information;

• Cookie identifiers;

• Advertising identifiers; and

• Approximate location inferred from your IP address or device settings.

We do not use this information to identify your precise physical location unless you expressly authorize a feature that requires such access.

3.7 Marketing and preference information

Where applicable, we may collect:

• Your marketing subscription status;

• Your preferred communication channel;

• Your communication preferences;

• Records of consent or withdrawal of consent;

• Engagement with emails, SMS, WhatsApp messages or advertisements;

• Products or categories that may interest you based on Website activity or purchase history; and

• Information about promotional offers or discount codes used by you.

3.8 Information received from third parties

We may receive Personal Information from third parties involved in operating the Website or providing our Services, including:

• Shopify and other e-commerce platform providers;

• Payment and installment service providers, including Deema where selected by the customer;

• Banks and payment gateways;

• Delivery, courier, fulfillment and logistics companies;

• Marketing and advertising platforms;

• Website analytics providers;

• Fraud prevention and security providers;

• Customer Service and communication platforms; and

• Social media platforms when you interact with our official accounts or advertisements.

Information received from third parties will be processed in accordance with this Privacy Policy and subject to any applicable restrictions imposed by the relevant third party or applicable law.

3.9 Information we do not ordinarily collect

Beauty ERA does not ordinarily request or intentionally collect:

• Your date of birth;

• Personal photographs;

• CCTV recordings;

• Biometric information;

• Medical records;

• Detailed health diagnoses; or

• Other sensitive Personal Information that is not necessary for operating the Website or completing your order.

Please do not voluntarily provide such information unless it is specifically requested for a lawful and clearly explained purpose.

4. HOW WE COLLECT PERSONAL INFORMATION

We may collect Personal Information through the following methods.

4.1 Directly from you

We collect Personal Information directly from you when you:

• Place or attempt to place an order;

• Create or update an account;

• Add products to your shopping cart;

• Select a payment or installment option;

• Subscribe to email, SMS, WhatsApp or other marketing communications;

• Contact Customer Service;

• Request a cancellation, return, refund or exchange;

• Participate in an optional customer survey;

• Submit a product review or feedback; or

• Otherwise provide information directly to us.

4.2 Automatically through the Website

We may automatically collect technical and usage information through:

• Cookies;

• Pixels;

• Tags;

• Analytics tools;

• Server logs;

• Advertising technologies; and

• Similar technologies.

4.3 From service providers and business partners

We may receive information from service providers involved in:

• Website hosting;

• E-commerce operations;

• Payment processing;

• Installment services;

• Order fulfillment;

• Delivery and logistics;

• Fraud detection;

• Advertising;

• Analytics;

• Customer communications;

• Technical support; and

• Information security.

5. PURPOSES FOR WHICH WE USE PERSONAL INFORMATION

We may process Personal Information for the following purposes.

5.1 To process and fulfill your order

We may use Personal Information to:

• Process, confirm and fulfill orders;

• Process or verify payments;

• Confirm or administer installment purchases where selected;

• Arrange packaging, shipping and delivery;

• Send order confirmations and delivery updates;

• Contact you regarding an order;

• Verify delivery details;

• Manage cancellations, returns, refunds and exchanges;

• Create and manage your customer account;

• Provide Customer Service;

• Respond to inquiries and complaints; and

• Enforce our Terms of Service and other store policies.

5.2 With your consent

Where consent is required, we may use Personal Information to:

• Send marketing emails;

• Send promotional messages through SMS or WhatsApp;

• Provide personalized promotional offers;

• Use non-essential advertising or analytics cookies;

• Measure or personalize advertisements;

• Share limited information with advertising partners for targeted advertising; or

• Process Personal Information for another purpose clearly explained when consent is requested.

Where Processing is based on your consent, you may withdraw that consent at any time.

Withdrawal of consent will not affect the lawfulness of Processing carried out before consent was withdrawn.

5.3 For our legitimate business interests

Subject to applicable law, we may process Personal Information where reasonably necessary for our legitimate business interests, including:

• Operating, maintaining and improving the Website;

• Understanding how customers use the Website;

• Improving our products, customer experience and Services;

• Measuring the performance of advertising and marketing campaigns;

• Personalizing Website content and product recommendations;

• Preventing fraudulent or unauthorized transactions;

• Protecting the security of the Website, customers and our business;

• Detecting technical problems, misuse or suspicious activity;

• Maintaining business and transaction records;

• Managing disputes and legal claims;

• Recovering amounts properly owed to us; and

• Protecting our legal rights, property and interests.

Where required by applicable law, we consider whether our legitimate interests are appropriately balanced against your rights and reasonable privacy expectations.

5.4 To comply with legal and regulatory obligations

We may process and retain Personal Information when necessary to:

• Comply with applicable laws and regulations;

• Maintain accounting, tax and transaction records;

• Respond to lawful requests from courts, government authorities or regulators;

• Verify or investigate suspected fraud or unlawful activity;

• Comply with consumer protection requirements;

• Establish, exercise or defend legal claims; and

• Fulfill legal or regulatory obligations applicable to NOBEL STARS - F.Z.E and Beauty ERA.

6. COOKIES AND SIMILAR TECHNOLOGIES

The Website may use cookies and similar technologies to operate correctly, remember preferences, analyze Website activity and support advertising.

6.1 Essential cookies

Essential cookies may be necessary for core Website functions, such as:

• Maintaining your shopping cart;

• Enabling checkout;

• Processing orders;

• Keeping accounts secure;

• Remembering privacy preferences;

• Maintaining Website sessions; and

• Preventing fraud.

Disabling essential cookies may prevent parts of the Website from functioning correctly.

6.2 Functional cookies

Functional cookies may be used to:

• Remember selected language;

• Remember selected currency or delivery country;

• Remember account and Website preferences; and

• Provide enhanced Website features.

6.3 Analytics cookies

Analytics cookies may help us understand:

• How visitors reach the Website;

• Which pages or products are viewed;

• How visitors navigate through the Website;

• Whether technical errors occur;

• How long visitors interact with pages; and

• How the Website and its content can be improved.

6.4 Advertising cookies and pixels

Subject to applicable consent requirements, advertising technologies may be used to:

• Measure advertisement performance;

• Attribute orders or Website activity to advertising campaigns;

• Limit repeated advertisements;

• Understand interactions with advertisements;

• Create or measure advertising audiences; and

• Display advertisements that may be more relevant to users.

Advertising and analytics providers may independently process information in accordance with their own privacy policies.

6.5 Managing cookies

Where available, you may manage non-essential cookies through the cookie banner or privacy preference tool displayed on the Website.

You may also adjust your browser settings to block or delete cookies.

Blocking certain cookies may affect the functionality or performance of the Website.

7. MARKETING COMMUNICATIONS

Where you have subscribed, consented or where otherwise permitted under applicable law, Beauty ERA may send you information about:

• New products;

• Promotions;

• Discount codes;

• Special offers;

• Abandoned checkout reminders;

• Product availability;

• Customer surveys;

• Review requests; and

• Other Beauty ERA news or marketing content.

Marketing communications may be sent through:

• Email;

• SMS;

• WhatsApp;

• Telephone; or

• Other communication channels selected by you.

You may unsubscribe from marketing communications at any time by:

• Clicking the unsubscribe link in a marketing email;

• Following the opt-out instructions included in a message;

• Replying STOP where that functionality is available;

• Updating your available account or communication preferences; or

• Contacting us at admin@beauty-era.com or +971 55 180 8826.

Unsubscribing from marketing communications will not prevent us from sending essential non-marketing messages required to process or manage your order, payment, installment arrangement, account, delivery, refund, return or Customer Service request.

8. WHO WE SHARE PERSONAL INFORMATION WITH

We may disclose Personal Information only where reasonably necessary for the purposes described in this Privacy Policy.

8.1 E-commerce and Website providers

We may share or make Personal Information available to Shopify and other providers used to host, maintain, secure and operate the Website and online store.

8.2 Payment and installment service providers

Payment and transaction information may be shared with:

• Payment gateways;

• Banks;

• Card networks;

• Payment processors;

• Fraud-prevention and transaction-security providers;

• Other providers required to authorize, process, verify or refund a payment; and

• Installment service providers, including Deema, where the customer selects an installment option.

Where Deema is selected, relevant Personal Information may be shared only to the extent reasonably necessary to:

• Arrange and confirm the installment purchase;

• Administer scheduled installment payments;

• Process cancellations, returns or refund adjustments;

• Prevent fraud or unauthorized transactions; and

• Resolve payment or installment-related inquiries or disputes.

Deema operates as an installment service and not as Beauty ERA’s shipping, fulfillment or delivery provider.

Personal Information processed directly by Deema may also be subject to Deema’s own privacy policy and terms.

8.3 Delivery and logistics providers

We may provide the following information to courier, fulfillment, warehousing and logistics providers:

• Your name;

• Contact number;

• Delivery address;

• Order reference;

• Delivery instructions; and

• Other information necessary to complete delivery.

8.4 Technology and Customer Service providers

We may share Personal Information with providers of:

• Website hosting;

• Cloud storage;

• Information technology support;

• Customer relationship management;

• Email and messaging;

• Customer Service software;

• Order management;

• Fraud prevention;

• Website security; and

• Cybersecurity services.

8.5 Advertising and analytics providers

Subject to applicable consent and privacy requirements, limited information may be shared with advertising, social media and analytics platforms to:

• Measure Website use;

• Measure advertisement performance;

• Attribute sales to campaigns;

• Understand customer engagement;

• Prevent fraud; and

• Deliver or improve marketing campaigns.

8.6 Professional advisers

We may disclose Personal Information to professional advisers, including:

• Lawyers;

• Accountants;

• Auditors;

• Insurers;

• Tax advisers; and

• Other professional consultants,

where reasonably necessary for their professional services.

8.7 Government, regulatory and legal authorities

We may disclose Personal Information where required or permitted under applicable law, including in response to:

• A court order;

• A lawful government request;

• A regulatory investigation;

• A law-enforcement request; or

• A request necessary to protect the rights, safety or property of Beauty ERA, NOBEL STARS - F.Z.E, our customers or other persons.

8.8 Corporate transactions

If NOBEL STARS - F.Z.E undergoes a merger, acquisition, financing, restructuring, sale of assets or transfer of all or part of its business, Personal Information may be disclosed to relevant advisers, prospective buyers, investors or successor entities, subject to appropriate confidentiality and legal requirements.

8.9 No monetary sale of Personal Information

Beauty ERA does not sell Personal Information to third parties in exchange for monetary payment.

Certain uses of advertising or analytics technologies may be treated as “sharing” under the laws of some jurisdictions.

Where legally required, we will provide appropriate consent or opt-out controls.

9. INTERNATIONAL TRANSFERS OF PERSONAL INFORMATION

Some service providers, technology platforms or business partners used by Beauty ERA may process or store Personal Information outside the United Arab Emirates.

As a result, Personal Information may be transferred to countries that have different privacy and data protection laws.

Where required under applicable law, we will take reasonable steps to ensure that international transfers are made using appropriate legal, contractual, organizational or technical safeguards.

These service providers may include e-commerce platforms, cloud hosting providers, payment processors, installment service providers, analytics services, advertising platforms and communication providers.

By using the Website and Services, you acknowledge that providers involved in operating an international e-commerce business may process information in different jurisdictions, subject to applicable legal requirements.

10. HOW LONG WE RETAIN PERSONAL INFORMATION

We retain Personal Information only for as long as reasonably necessary for the purposes for which it was collected, including to:

• Fulfill orders;

• Maintain customer accounts;

• Provide Customer Service;

• Process payments or installment-related adjustments;

• Process returns, refunds or exchanges;

• Maintain accounting, tax and transaction records;

• Comply with legal and regulatory requirements;

• Prevent fraud;

• Resolve disputes; and

• Establish, exercise or defend legal claims.

The applicable retention period may depend on:

• The type of Personal Information;

• The nature of our relationship with you;

• The date of your last interaction with us;

• Legal or regulatory retention obligations;

• Potential or existing disputes; and

• Security and fraud-prevention requirements.

When Personal Information is no longer required, we may securely delete it, anonymize it or restrict its use, subject to applicable law and reasonable technical limitations.

If legal proceedings, chargebacks, disputes or regulatory investigations are initiated, relevant Personal Information may be retained until the matter and any applicable appeal or retention period have concluded.

11. SECURITY OF PERSONAL INFORMATION

We implement reasonable technical and organizational measures designed to protect Personal Information against:

• Unauthorized access;

• Unauthorized disclosure;

• Accidental loss;

• Misuse;

• Alteration;

• Destruction; and

• Other unlawful Processing.

These measures may include:

• Access controls;

• Password protection;

• Encryption during transmission where appropriate;

• Secure Website connections;

• Restricted employee or contractor access;

• Monitoring and fraud-prevention tools;

• Service-provider security requirements; and

• Internal procedures for handling Personal Information.

Access to Personal Information is limited to persons who reasonably require access for legitimate business purposes and who are subject to appropriate confidentiality obligations.

However, no Website, electronic transmission or storage system can be guaranteed to be completely secure.

You are responsible for maintaining the confidentiality of your account credentials.

You should contact us immediately if you believe that your account or Personal Information has been accessed, disclosed or used without authorization.

12. YOUR PRIVACY RIGHTS

Subject to applicable law, verification requirements and permitted exceptions, you may have the following rights in relation to your Personal Information.

12.1 Right to access and information

You may have the right to request confirmation as to whether we process Personal Information about you and to request information about:

• The categories of Personal Information being processed;

• The purposes of Processing;

• The recipients or categories of recipients;

• The source of the information, where applicable;

• The applicable retention period; and

• Certain automated Processing activities, where applicable.

12.2 Right to correction

You may have the right to request that inaccurate Personal Information be corrected and that incomplete information be completed or updated.

12.3 Right to deletion

You may have the right to request deletion of Personal Information where there is no valid legal, contractual or business reason requiring us to retain it.

This right may be subject to exceptions, including legal record-keeping and dispute-resolution obligations.

12.4 Right to restrict Processing

In certain circumstances, you may have the right to request that Processing of your Personal Information be restricted or temporarily stopped.

12.5 Right to object

In certain circumstances, you may have the right to object to Processing based on legitimate interests or to object to the use of your Personal Information for direct marketing.

12.6 Right to data portability

Where applicable, you may have the right to receive certain Personal Information you provided to us in a structured, commonly used and machine-readable format.

You may also have the right to request transfer of that information to another entity where technically feasible and legally permitted.

12.7 Rights relating to automated Processing

Where applicable law provides such a right, you may request information about decisions based solely on automated Processing that produce legal or similarly significant effects.

You may also have the right to request human review where applicable.

12.8 Right to withdraw consent

Where Processing is based on your consent, you may withdraw that consent at any time.

Withdrawal of consent does not affect the lawfulness of Processing carried out before consent was withdrawn.

12.9 Right to complain

You may have the right to submit a complaint to the competent data protection, consumer protection or regulatory authority in the United Arab Emirates.

13. EXERCISING YOUR PRIVACY RIGHTS

To exercise an applicable privacy right, contact us through:

Privacy and Customer Service email:

admin@beauty-era.com

Telephone or WhatsApp:

+971 55 180 8826

Your request should include enough information to allow us to:

• Identify you;

• Locate the relevant Personal Information;

• Understand the nature of your request; and

• Verify that the request is being made by you or by an authorized representative.

We may request additional information to verify your identity before processing a request.

We will respond within the period required under applicable law.

Certain requests may be refused, delayed or limited where permitted by law, including where fulfilling the request would:

• Affect the rights and privacy of another person;

• Conflict with a legal or regulatory obligation;

• Interfere with fraud prevention or security;

• Affect an ongoing legal claim, chargeback or investigation;

• Require deletion of information that we are legally required to retain; or

• Be manifestly unfounded, excessive or fraudulent.

Where reasonably possible and legally required, we will explain the reason for refusing or limiting a request.

14. CHILDREN’S PRIVACY

The Website and its purchasing Services are intended for persons who are legally capable of entering into a purchase transaction or persons acting with the authorization of a parent or legal guardian where required.

Beauty ERA does not knowingly collect or use Personal Information from children in violation of applicable law.

We do not request a customer’s date of birth as part of the ordinary Website registration or checkout process.

If you believe that a child has provided Personal Information without the required authorization, please contact us at admin@beauty-era.com so that we can review and, where appropriate, delete or restrict that information.

15. THIRD-PARTY WEBSITES AND SERVICES

The Website may contain links to third-party websites, applications, payment services, installment services, social media platforms or other online services.

Beauty ERA does not control the privacy or security practices of independent third parties.

When you access or use a third-party service, including Deema, the collection and use of your information may be governed by that third party’s privacy policy and terms.

We encourage you to review the privacy policy of any third-party website or service before providing Personal Information.

16. CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy from time to time to reflect:

• Changes to the Website or Services;

• Changes to our Personal Information Processing activities;

• Changes to payment, installment, delivery or service providers;

• Changes to applicable laws or regulatory requirements; or

• Other operational, legal, technical or security developments.

The updated Privacy Policy will be published on the Website with a revised “Last updated” date.

Where required under applicable law, we will provide additional notice or request renewed consent for material changes.

We encourage you to review this Privacy Policy periodically.

17. CONTACT AND BUSINESS INFORMATION

Questions, concerns, complaints or requests relating to this Privacy Policy or our Processing of Personal Information should be directed to:

Legal and licensed business name:

NOBEL STARS - F.Z.E

Legal form:

Free Zone Establishment – Limited

Store and brand name:

Beauty ERA

License and Registration Number:

51510

Registered business address:

Ajman Free Zone, C1 Building, Ajman, United Arab Emirates

Website:

https://beauty-era.com/

Privacy and Customer Service email:

admin@beauty-era.com

Business telephone and WhatsApp number:

+971 55 180 8826

18. APPLICABLE LAW

This Privacy Policy and the Processing of Personal Information by NOBEL STARS - F.Z.E, operating under the Beauty ERA brand, are subject to:

• The applicable federal laws and regulations of the United Arab Emirates; and

• Where applicable, the laws and regulations in force in the Emirate of Ajman.

Nothing in this Privacy Policy is intended to exclude, restrict or limit any privacy or consumer rights that cannot lawfully be excluded or limited.

19. RELATED POLICIES

You may review our other Website policies through the following pages:

Terms of Service:

https://beauty-era.com/policies/terms-of-service

Return, Refund and Exchange Policy:

https://beauty-era.com/policies/refund-policy

Shipping Policy:

https://beauty-era.com/policies/shipping-policy